The question, as the title, is an authentic one. Exactly how do you choose what to buy? What goes on in your mind when you think about parting with your money? What factors do you consider when holding a product container in your hand or ponder an online purchase? Valid questions......Right!? Choosing a product that will nourish and grow your hair can be a daunting task. Where do you start and how do you know you are making a wise purchasing choice?
I love how these questions are relevant and real! In this post let’s discover the whys behind choosing quality products based on ingredients rather than price. If we are truly honest the decision to purchase starts way before we actually exchange our money for product. Internal conversations about our self-worth, identity and understanding as well as limited funds (for some) propel us to look for the cheapest item instead of the most beneficial. Let’s add in the power of promotion, (marketing) and our choice is even harder. When deciding what to purchase the end goal is always at the forefront of our minds. If we desire hair that feels soft and doesn’t look dry then ingredients that help give and retain moisture is our goal. If we want hair that is long and easy to manage then ingredients that help prevent breakage and others that detangle are necessary. If we want a healthy scalp then ingredients that help fight scalp conditions is a must. All of these goals have the theme of product ingredients that calls to be given space for consideration. Knowing what ingredients do is key in understanding why product "X" may work better than "Y". Quality products find a part of their starting point in quality ingredients! So why should we be choosing quality products:
Choosing a product that will nourish and grow your hair can be a daunting task. To overcome the overwhelmingness [Yes, I made up a word ;)] of the task, understanding the whys is a great place start.
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AuthorI LOVE talking about all things hair and scalp care! Archives
September 2023
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